Founded and directed by Ashlyn Jada Koh, First Block Sounds is dedicated to supporting remote artists in their creative journeys. By partnering with organisations across the Kimberley region, First Block Sounds offers workshops that encourage writing as a form of self-expression and equip participants with essential skills in songwriting, music management, poetry, performance, touring, and other music industry fields.

Sister venture, Sad Cowgirl Tours, focuses on creative management and arts events, helping artists navigate the complexities of the industry, while ensuring their creative vision is at the forefront of every project. Their mission is to empower artists with the tools and opportunities they need to develop their careers and create sustainable pathways in the industry.